About Us

We didn't set out to start a fashion brand. We set out to do something far simpler — to make a woman feel like herself again.

Lauren and Cassidy Mitchell grew up sharing everything. A bedroom, a closet, a sense of style that never quite matched what the stores were selling. But more than anything, they shared a belief — that the way a woman feels in her clothes quietly shapes the way she moves through her entire day. That it matters. That she matters.

In 2019, that belief became a brand, built from the ground up in a Naperville basement with nothing but passion, persistence, and a whole lot of late nights.

We didn't come from fashion week. We came from the suburbs of Chicago. And that is exactly why we understand you — because we are you. The woman who holds everything together and still wants to feel like herself at the end of the day. The woman who has never needed more confidence, just clothes that match the confidence she already carries.

Every piece we design starts with that woman in mind. You.

We've grown since that basement. But the heart of what we do has never changed — creating fashion with real quality, real intention, and a real understanding of the life you're actually living.

This is more than a brand to us. It's personal.

— Lauren & Cassidy Mitchell, Co-Founders